It’s been quite a long time since any streaming titles popped the way that Squid Game did with the debut of Season 2.
Nielsen says that the Netflix series racked up more than 4B (4.6B to be exact) viewing minutes for the second consecutive week from December 30 to January 5, which is a feat not accomplished since Wednesday did so in November 2022. While Nielsen doesn’t separate viewing by season, the company did say that 80% of the watch time during this interval went to Season 2.
It’s likely that Squid Game will continue to put up impressive numbers, since according to Netflix the second season was seeing record viewership into January.
Six other titles scored over 1B viewing minutes, including Virgin River with 1.39B, marking its third week in second place since Season 6 premiered on December 19.
Paramount+ seems to have a hit on its hands with Landman, which generated 1.3B minutes viewed during this week, leading up to the penultimate episode — a particularly large audience for any of the streamer’s titles, even a Taylor Sheridan series.
Netflix’s Missing You was the other streaming original to surpass 1B minutes viewed with Nielsen saying that it was particularly popular with the 35-64 audience, from which 54% of its watch time came.
Also worth nothing, Prime Video’s Beast Games cracked the streaming originals Top 10 with 398M viewing minutes, as did Apple’s Silo with 417M.
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